ALYSABETH ANDERSON
CREATIVE DIRECTOR & BRAND LEADER
driving storytelling, innovation, and content velocity for high-growth consumer brands
About Me
I’m Alysabeth Anderson, a creative leader with over 16 years of experience building and transforming brands through storytelling, design, and innovation. I’ve scaled creative output by over 245% while cutting costs by 73%, led sustainability-driven product and packaging initiatives recognized with Edison and Business Intelligence Group Awards, and directed omni-channel campaigns that drive emotional connection, trust, and measurable results.
At the heart of my work: building high-performing, inspired creative teams, facilitating better collaboration, and championing design that inspires brand loyalty and business growth.
I am a life-long learner, and am endlessly passionate about improving the world around us through better understanding, communication and collaboration.
Leadership
Creative Leadership Philosophy
I build and transform nimble, cross-functional teams where every member feels valued, self-driven, and fulfilled. By establishing effective workflows that integrate AI and automation, I unlock efficiencies that free teams to focus on high-impact creative work. I encourage feedback - good and bad, and harness the combined experience of teams via remote and in-person workshops to drive departmental improvements.
I balance data-driven insights with human creativity to deliver campaigns that are not only strategic but also emotionally resonant. At the same time, I foster an inclusive culture rooted in originality, speed, and collaboration, ensuring innovation thrives. Above all, I lead with curiosity and compassion, empowering teams to confidently create work that drives results and makes a lasting impact.
Awards and Recognitions
-
Business Intelligence Group Award 2025 Leadership in Sustainability
-
Business Intelligence Group Award 2024 Company of the Year
-
Business Intelligence Group Finalist 2024 Sustainability: Innovative Products
-
Edison Awards Sustainability Award 2022: Innovative, Sustainable Packaging
-
Business Intelligence Group Award 2021: Innovative Company
Education & Certifications
Bachelor of Arts Fine Arts and Graphic Design | Summa cum laude | 2008
Sage College of Albany | Albany, NY, USA
Certified Workshopper Master by AJ&Smart | 12/2024
Process Improvement & Process Mapping Certification by Six Sigma Academy Amsterdam (SSAA) | 12/2024
Extra Lean (Six Sigma) examination and certification/badge Dual Accreditation:
(UK CPD and Dutch higher education BKO) | 12/2024
Asana Foundations Skill Badge Asana Project Management | 01/2025
Work
STRATEGIC MARKETING & CREATIVE
I build strong and memorable brands with strategic marketing and striking creatives that have won hundreds of millions of dollars of business in major retailers like Costco, Walmart, Target, Amazon, Mattress Warehouse, and more.
EFFECTIVE & IMPACTFUL BRANDING
I showcase your product with creative, innovative packaging and point of purchase displays with a focus on solutions for reusable, sustainable and recyclable packaging.
TRADESHOWS, PRESENTATIONS
& INTERIORS
Leveraging trends in product, graphics, textiles and interior decorating and design, I plan, design and execute displays and presentations for trade shows and retail, spurring business and sales growth..
WORKFLOW
COLLABORATION
PROBLEM SOLVING
My experience in improving cross-functional collaboration will cement your team, reignite their creativity, and reduce menial tasks through AI and automation so that they can focus on the good stuff.
Portfolio
References
BETH POLSINELLO
POLSINELLO FUELS
Working with Alysabeth at Silverhand Design is a breeze! She knows our company style, takes on the task at hand, and gets it done professionally. Communicating with her is efficient, timely, and always pleasant. She truly makes my life easier whenever I hand over a task to her. I know that what she produces for us will look professional and will be turned around timely. Couldn’t ask for a better third-party marketing support for my organization.
MATT MCGARRY
CREATIVE ON DEMAND
Alysabeth has this wonderful way of making a project fun. Sure, she also has a talent for bringing a brand story to life — beautifully — through her designs; an uncanny ability to arrive at a solution before you've told her the problem; and enviable skill in managing the entire process, so that the work is always fabulous, and a missed deadline is never an option.
But, most importantly, she is a person with whom it is a joy to work.
BERNADETTE NJOKU
GALLERY FB
Alysabeth is a pleasant person to work with. You will find that you have a reliable businesswoman and firm that sincerely works towards meeting your end goals. I became more confident in Alysabeth’s abilities because of her attentiveness to my needs. She asked the right questions to help identify my issues and concerns, and kept me informed throughout the design process. Alysabeth worked within my budget and kept me updated with pricing and additional offerings. I have learned a great deal from how she handles herself and her operation.
JOHN A BELIVEAU
AUSTIN CURRIER
I worked with Alysabeth now at two different companies over the past 11 years. Alysabeth is extremely detailed oriented, a hard worker and a dedicated and loyal employee.
She has a gift in that she has very creative ideas and Sinomax won an Edison Award in 2022 largely because of her creative passion to achieve excellence.
I would highly recommend Alysabeth to anyone looking to upgrade their creative portfolio.